The Timeless Legacy of Burberry
Founded in 1856 by Thomas Burberry, Burberry
Early Beginnings & Innovation
At only 21 years old, Thomas Burberry opened his first store with a vision to create durable and functional outerwear. His breakthrough came in 1879 with the invention of gabardine—a breathable, weatherproof cotton fabric that revolutionized rainwear. This innovation paved the way for Burberry’s legendary trench coat, initially designed for British military officers during World War I. The coat’s functional details, such as D-rings and epaulets, became signature elements still adored today.
The Iconic Check Pattern
In the 1920s, Burberry introduced its trademark check lining, now synonymous with the brand. Originally used as a coat lining, the camel, black, red, and white pattern grew into a status symbol. Though it faced overexposure in the 2000s, creative directors like Christopher Bailey and Riccardo Tisci later reimagined the check for modern collections, balancing heritage with contemporary appeal.
Global Expansion & Modern Reinvention
Burberry expanded globally in the mid-20th century, becoming a favorite among Hollywood elites, including Audrey Hepburn and Humphrey Bogart. In recent decades, the brand embraced digital transformation, live-streaming runway shows before competitors and leveraging social media to engage younger audiences. Awards such as the Queen’s Royal Warrant further cemented its prestige.
Burberry Today: Sustainability & Vision
Under CEO Jonathan Akeroyd, Burberry continues to evolve while honoring its legacy. Initiatives like the Burberry Modern
Key Takeaways:
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- 21st Century:
For a detailed look at Burberry’s coveted products, explore this comprehensive product guide.