The Birth of the Trench Coat

Burberry's breakthrough came in 1879 with the invention of gabardine, a waterproof yet breathable fabric. This innovation led to the creation of the iconic Burberry trench coat, originally designed for British soldiers during World War I. The coat featured functional details like D-rings for carrying equipment and storm shields, making it a staple for both military and civilian wardrobes.

Equestrian Heritage & the Evolving Brand

In the early 20th century, Burberry expanded its appeal with equestrian-inspired designs. The brand's equestrian knight logo, introduced in 1901, became synonymous with timeless British elegance. By the 1920s, Burberry had solidified its status as a global luxury name, adorning explorers like Ernest Shackleton and cultural icons like Audrey Hepburn.

Modern Reinvention & Digital Innovation

The 21st century marked a new chapter for Burberry under creative director Christopher Bailey. Embracing digital transformation, Burberry launched pioneering campaigns, including live-streamed runway shows and personalized digital experiences. Its signature Nova check pattern, once a symbol of exclusivity, was reinterpreted for contemporary audiences while maintaining its heritage appeal.

Commitment to Sustainability

Today, Burberry leads the luxury sector in sustainability, pledging to become climate-positive by 2040. Initiatives like the ReBurberry Edit

"Burberry is more than a brand—it's a cultural institution, representing innovation and enduring style."