Founded in 1856 by Thomas Burberry, the Burberry brand has grown from a modest outdoor apparel shop in Basingstoke, England, into a globally recognized symbol of British luxury. Renowned for its iconic trench coats, signaturecheck pattern, and innovative fabric technologies, Burberry has cemented its place as a cornerstone of high fashion for over 160 years.

From Humble Beginnings to Global Recognition

Thomas Burberry started his business at just 21 years old, initially focusing on durable outerwear designed for outdoor enthusiasts. His big breakthrough came in 1879 with the invention of gabardine, a breathable, weatherproof fabric that revolutionized rainwear. This material later became the foundation for the legendary Burberry trench coat.

By the early 20th century, Burberry had become the outfitter of choice for explorers like Sir Ernest Shackleton and pilots in World War I—whose military needs inspired the classic trench coat design featuring epaulets, D-rings, and the storm flap.

The Iconic Trench and Check Pattern

The Burberry trench coat evolved from military necessity to a fashion must-have by the 1920s. Its timeless silhouette and**functional elegance** have made it a celebrity favorite—worn by style icons from Audrey Hepburn to Kate Middleton.

Another unmistakable symbol of Burberry is its Nova check—a camel, black, white, and red plaid pattern first introduced in the 1920s as a coat lining. By the 1960s, the check expanded into scarves, umbrellas, and luggage, becoming a global status symbol. While overexposure in the 2000s temporarily diluted its exclusivity, creative directors like Christopher Bailey and Riccardo Tisci have revitalized its prestige through limited collaborations.

Modern Innovations and Sustainability

Today, under CEO Jonathan Akeroyd, Burberry balances heritage with progressive moves like:

• Digital runway shows merging physical and virtual experiences
• Meta (VR/AR) fashion initiatives
• Sourcing 100% renewable energy for its stores and offices

The brand consistently ranks among the world’s most valuable luxury labels, with its trench coats, accessories, and signature ready-to-wear collections